There’s only so much you can do alone. Eventually, you have to bring others on board to create great things. Together. Creating great things together requires us to communicate.

The Communication Flows framework can help us improve our communication whenever we need to create things together. It is built on what we are wired to do naturally and tries to overcome the pitfalls of modern communication platforms, tools, and habits. It is a toolbox that will help us craft and refine solutions to different needs.

If you are looking for a silver bullet, you won’t find it in this book. The only thing I can offer is a framework that will enable you to gradually turn communication from an illusion into an enabler.

A new chapter is published every Sunday, now also with an audio version!

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Table of Contents

Part 01: If It’s Broken — Fix It!

“The single biggest problem in communication is the illusion that it has taken place.” — George Bernard Shaw

04 The Flaws of Near-Time Communication

05 When Near-Time and Real-Time Collide

06 Generative Communication

07 Do the Math

08 From Standalone Interactions to Communication Flows

Part 02: Ready? AIM!

“You don’t have to see the whole staircase, just take the first step.” — Martin Luther King, Jr.

01 Three Questions

Part 02.I: Mission

01 Mission: Your Destination

02 Define an Overarching, Tangible Mission

03 Make Sure Your Mission is CLEAR

04 Align Your Mission With Those of Your Associates

05 Communicate and Use the Mission

Part 02.II: Initiative

01 Initiative: From Mission to Action

02 Define an Action-Biased Initiative

03 Define an Initiative That Promotes the Mission

04 A Single, Tangible, and Achievable Initiative Per Communication Flow

05 Break down Complex Initiatives

06 Communicate and Use a CLEAR Initiative

Part 02.III: Associates

01 Associates: Your Team

02 Identify the People Who Can Help You Promote the Initiative in the Context of the Mission

03 Assemble the Smallest Effective Team

04 Understand Your Associates’ Perspectives

05 Define the Role of Each Associate

Part 02.IV: Summary

01 Communicate With an AIM

Part 03: The TAO of Communication

“Nature does not hurry, yet everything is accomplished.” ― Lao Tzu

Part 03.I: Take In

Next chapter coming on July, 2025